We don’t have a resource problem — we have a systems problem. So we build for the friction: the broken connections between businesses and the people they could serve.
Ecosystem failures around each African SME industry. The businesses exist and the demand exists — but the connective tissue between them is broken or missing, so value that should flow simply doesn’t.
Look at the ecosystem around almost any industry and the gaps are everywhere — logistics, payments, trust and infrastructure. Close those gaps for one industry at a time and the value that was always there is finally unlocked.
Continental Food Intelligence
Africa’s food knowledge (recipes, ingredients, markets and prices) lives in kitchens, informal traders and memory, almost never written down or structured. African Table is building the record: a single, searchable source of truth for the continent’s food, so producers can be found and buyers can trust what they’re getting.
Visit African TableUnderstand your medical aid in seconds
Medical-aid members can’t easily tell what their plan actually covers. Benefits, co-payments and pre-auth rules are buried in dense scheme documents. CoveredMed turns any benefit, from scans to devices, into indicative cover in plain English across the major schemes, so people can decide before they spend.
Visit CoveredMedSolar installers, rated by the people
Finding a solar installer you can trust is hard: reviews are scattered across Google, HelloPeter and Trustpilot, and everyone claims to be the best. SunService ranks vetted, CoC-certified installers across Southern and East Africa on their real, sourced ratings, with free sizing tools, so you can compare quotes without guessing.
Visit SunServiceWater-security suppliers, rated by the people
Boreholes, tanks, rainwater harvesting, filtration: when water security is on the line, the wrong supplier is an expensive mistake. The Water Vault rates water suppliers across Southern and East Africa on aggregated public reviews, never paid placement, with planning tools and guides, so homes, farms and businesses can choose with confidence.
Visit The Water VaultMore flagship projects coming.
African Table and CoveredMed look unrelated — one maps the continent’s food, the other decodes medical aid. They fail in the same two places, and so does almost every SME industry we’ve looked at.
The producers are real, the buyers are real — what’s missing is the channel between them. No discovery layer, no structured information, no reliable route to market. So value stays stranded on the supply side: a great product no one can reach, a benefit no one knows they have.
When buyer does meet seller, neither can verify the other. Is the food authentic? Is the cover really there? Without records, reviews and plain-language proof, people default to “no”. Trust is the hidden tax that quietly kills the transaction.
The value Fix distribution and you connect the market. Fix trust and you unlock the transaction. That is the friction we build for — turning a clear read on where an ecosystem fails into value that reaches the SME and its customer.
These projects started as ecosystems we couldn’t stop thinking about. If you can see the gap in yours, tell us — we build the ones that matter.